STEP 4 -
GENERATE and SELECT CRITERIA
Generate ideas/criteria that
serve as yardsticks to determine the creative potential and importance
of solution ideas. Generate and select criteria which will measure the
comparative quality (relevance and/or validity) of solution ideas.
STEP 4 – Essentials of Writing
Criteria
1.
Address only one concern/dimension with
each criterion.
-
Consider what you are measuring? (Cost, acceptance, etc.)
-
Avoid the use of "and" in a criterion.
2.
In writing your criteria, use
superlatives, “st”
words (e.g. least, most, greatest, fewest, etc.).
-
Which solution idea is the easiest to implement?
-
Which solution
idea provides the greatest social benefit?
3.
Phrase your criteria to indicate a
desired direction.
-
In
other words, ask, Which solution idea is the easiest to
implement? instead of, Which solution idea is the hardest to
implement?
-
Ask,
Which solution idea provides the greatest social benefit?
instead of, Which solution idea provides the greatest social
harm?
Note:
In an effort to better evaluate Step 4 Applicability and Relevance,
stock and target criteria have been changed to the terms below.
Please see 2007-08 Guidelines for Evaluation for more information
and examples.
CRITERIA EVALUATION
Adopted
June 2007
It turns out that criteria may
be much more complex than some of us thought! Many also feel that
criteria are much more important than sometimes perceived, and are
especially applicable to real life situations. Criteria can be used to
lead us to the ideal best solution, or they can lead us to a solution
that is practical to implement. The information here is a start to help
us understand criteria more thoroughly.
GLOSSARY
Quite a few terms have been used
to describe criteria, sometimes with completely different meanings
depending on who is using the term. Here is a list of the terms and
definitions we will be using for international evaluation.
A) Relevance
-
RELEVANT:
A criterion that is appropriate for evaluating solutions to this
underlying problem.
-
NOT RELEVANT:
A criterion that is not appropriate for evaluating solutions to this
underlying problem.
B) Types of Criteria:
-
UP-BASED: KVP or UP-BASED:
PURPOSE: A
criterion that is based on the ideas from the underlying problem,
either from the key verb phrase or from the purpose.
-
GENERIC:
A criterion whose core idea can be applied to nearly every solution
to nearly every underlying problem for nearly every topic. A
generic criterion does NOT become specific by adding future scene
information to it.
-
SPECIFIC:
A criterion whose core idea can only be applied more narrowly, to
this underlying problem and/or for this topic, or for other closely
related topics, but not to a wide variety of areas. It may be based
on the research for a topic. A specific criterion does NOT need
to have future scene information in it. However, sometimes it is
hard to tell if a criterion is generic or specific without modifying
information.
D) “Flavors” for generic and
specific types:
-
PLAIN:
A criterion with no details or information coming directly from the
future scene.
-
MODIFIED:
A criterion with adequate details, such as important stakeholders,
to place it firmly within this underlying problem and/or future
scene. Parameters alone (time, place, topic) are not enough for
modification. Try to avoid adding a complete KVP or purpose as a
modification.
-
JUSTIFIED:
A criterion that gives a condition from the future scene as a
rationale for its use. The justification must have a logical
connection to the criterion.
**International Terms:
As shortcuts, the terms generic, modified, and advanced will be used
to designate 1, 2, or 3 points. There are multiple ways to earn 3
points, all part of the “advanced” group of criteria. Note that ALL
specific criteria receive 3 points, but generic criteria must be
“justified” in order to receive 3 points. If a justification does not
come directly from the future scene or have a logical connection to the
criterion, the justification is ignored and the criterion is scored on
its own.
|
Evaluation Shortcut
Terms |
Type & Flavor |
Points |
|
NR - Not relevant
|
Not relevant |
0 |
|
G - Generic |
Plain Generic |
1 |
|
M – Modified |
Modified Generic |
2 |
|
A – Advanced |
Justified Generic |
3 |
|
A – Advanced |
UP-Based: KVP |
3 |
|
A – Advanced |
UP-Based: Purpose |
3 |
|
A – Advanced |
Plain Specific |
3 |
|
A – Advanced |
Modified Specific |
3 |
|
A – Advanced |
Justified Specific |
3 |
|